Don Draper: We're going to the movies.
Lane Pryce: Do you think we should?
Don Draper: Does Howdy Doody have a wooden dick?

Don Draper: Well, technology is a glittering lure. But there is a rare occasion when the public can be engaged on a level beyond flash � if they have a sentimental bond with the product. My first job I was in house at a fur company, with this old pro of a copywriter, a Greek, named Teddy. Teddy told me the most important idea in advertising is “new.” It creates an itch. You simply put your product in there as a kind of calamine lotion. He also talked about a deeper bond with a product: nostalgia. It's delicate, but potent. Sweetheart. [starts slide show featuring photos of Draper's family.] Teddy told me that in Greek, nostalgia literally means the pain from an old wound. It's a twinge in your heart, far more powerful than memory alone. This device isn't a space ship, it's a time machine. It goes backwards, forwards. It takes us to a place where we ache to go again. It's not called a wheel, it's called a carousel. It lets us travel the way a child travels. Round and a round, and back home again. To a place where we know we are loved.
Season Two

Don Draper: You don't know anything about me.
Megan Calvet: But I do. I know that you have a good heart. I know that you're always trying to be better.
Don: We all try, we don't always make it. I've done a lot of things.
Megan: I know who you are now.

Don Draper: You're born alone and you die alone and this world just drops a bunch of rules on top of you to make you forget those facts. But I never forget. I'm living like there's no tomorrow, because there isn't one.

Don Draper: You're not an artist, Peggy, you solve problems. Leave some tools in your toolbox.

Don: People change their names, Bets. You did.
Betty Draper: I did. I took your name.

Eugene: Hey Brooklyn, come home with me!
Peggy Olson: Nuh-uh.
Eugene: Why not? I live alone.
Peggy: Why should I?
Eugene: Because I like you and we're having a good time and I'm a good kisser and you know you want to.
Peggy: Eugene, I'm in the persuasion business, and frankly I'm disappointed by your presentation.

Father Gill: Peggy, sometimes I feel He called me to this parish to reach you.
Peggy Olson: No, I didn't know that.
Father Gill: Well it's true. Hell is serious and very real and unless you unburden yourself you cannot know peace.
Peggy: I understand that, Father, but you're upsetting me right now.
Father Gill: That is your guilt, Peggy. All that God wants is for you to reconcile with him. Don't, don't you understand that this could be the end of the world and you could go to Hell?
Peggy: I can't believe that's the way God is. Good night, Father.

Faye Miller: In a nutshell, it all comes down to what I want versus what's expected of me.

Gene Hofstadt: You think money's the answer to every problem.
Don Draper: No, just to this particular problem.

Harry Crane: My mother-in-law says I look like Perry Mason.
Paul Kinsey: It's not a compliment. It means she thinks you're fat.

Henry Francis: [about not yet selling the house] Don, it's temporary.
Don Draper: Believe me, Henry, everyone thinks this is temporary.

Jimmy Barrett: The drunker you are, the funnier I become. ABC did research.

Joan Harris: [to Roger] I'm not the solution to your problem; I'm another problem.

Joan Holloway: [to Peggy about her new job] I said congratulations, didn't I? Although, sometimes when people get what they want they realize how limited their goals were.