Don Draper': And let's also say that change is neither good or bad, it simply is. It can be greeted with terror or joy. A tantrum that says ‘I want it the way it was,' or a dance that says ‘Look, something new.'

Don Draper/Dick Whitman: [holding out Meditations in an Emergency] Did you read it?
Anna Draper: I did. It reminded me of New York. And it made me worry about you.
Don Draper/Dick Whitman: What about the cards? Should I be worried?
Anna Draper: It's all here. You're definitely in a strange place. But here's the Sun.
Don Draper/Dick Whitman: [points to Judgement card] : That can't be good.
Anna Draper: It is.
Don Draper/Dick Whitman: It's the end of the world.
Anna Draper: It's the resurrection. Do you want to know what this means, or not?
Don Draper/Dick Whitman: No, I don't. I can smell the ocean.
Anna Draper: [points to the World card] This is the one.
Don Draper/Dick Whitman: Who's she?
Anna Draper: Shes the soul of the world. She's in a very important spot here. This is you; what you are bringing to the reading. She says you are part of the world. Air, water, every living thing is connected to you.
Don Draper/Dick Whitman: It's a nice thought.
Anna Draper: It is.
Don Draper/Dick Whitman: What does it mean?
Anna Draper: It means the only thing keeping you from being happy is the belief that you are alone.
Don Draper/Dick Whitman: What if it's true?
Anna Draper: Then you can change.
Don Draper/Dick Whitman: People don't change.
Anna Draper: I think she stands for wisdom. Once you live, you learn things.

Don Draper: [about her pregnancy] Do you ever think about it?
Peggy Olson: I try not to, but then it comes up out of nowhere. [She pauses] Playgrounds.

Don Draper: [about teenagers] The truth is, they're mourning for their childhood more than they're anticipating their future, because they don't know it yet, but they don't want to die.

Don Draper: [holding up a bottle] Why is this empty?
Allison: Because you drank it all.

Don Draper: [looking at a whiskey ad] Can you believe this? What is the world coming to?
Sal Romano: That is a big bottle.
Don Draper: That's not a bottle, that's a date.
Sal Romano: My oh my, what a big bottle you have.
Don: Sorry honey, but I'm taken. I just pawned my typewriter so we can be together all weekend.

Don Draper: [on being told to hire young people] So what am I supposed to do, dangle a Pepsi out the window and see if I can hook a stroller?

Don Draper: [on why he won't punish his son with violence] He's a little kid. My father beat the hell out of me, and all it did was make me fantasize about the day I could murder him. And I wasn't half as good as Bobby.

Don Draper: [speaking to a client] Listen, I'm not here to tell you about Jesus. You already know about Jesus, either he lives in your heart or he doesn't.

Don Draper: [to Pete Campbell] The day you sign a client is the day you start losing him.
[a few minutes later]
Roger Sterling: The day you sign a client is the day you start losing him.
Don Draper: You don't really believe that.

Don Draper: Advertising is based on one thing, happiness. And you know what happiness is? Happiness is the smell of a new car. It's freedom from fear. It's a billboard on the side of the road that screams reassurance that whatever you are doing is okay. You are okay.

Don Draper: By love you mean big lightning bolts to the heart, where you can't eat and you can't work, and you just run off and get married and make babies. The reason you haven't felt is because it doesn't exist. What you call love was invented by guys like me...to sell nylons.

Don Draper: Connie, this is my wife Betty.
Connie Hilton: By golly, you are an indecently lucky man.

Don Draper: How can you stand going to the hospital every day?
Phoebe: I love working at the hospital. People comin' into the world, people leavin' it. Everything happens there.

Don Draper: I could tell, the minute she saw who I really was, she never wanted to look at me again. Which is why I never told her.
Anna Draper: Oh, Dick. I'm sorry she broke your heart.
Don Draper: I had it coming.