Bruno: This isn't bad, Sam. Let me show you bad. [they walk out to where all the TVs are running the ad]
Sam: Oh, God.
Bruno: It's on free media. Everywhere. All day, all night, for free. You got played, Sam. And you forgot that all warfare is based on deception.
Sam: Oh, God.
Bruno: It's on free media. Everywhere. All day, all night, for free. You got played, Sam. And you forgot that all warfare is based on deception.
Bruno : This isn't bad, Sam. Let me show you bad. [they walk out to where all the TVs are running the ad]
Sam : Oh, God.
Bruno : It's on free media. Everywhere. All day, all night, for free. You got played, Sam. And you forgot that all warfare is based on deception.
http://www.tv-quotes.com/shows/the-west-wing/quote_14156.html
